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Media and entertainment in the cloud

Deliver a more customized experience with data analytics and machine learning.

Entertainment powered by the cloud
Media and entertainment organizations are turning to the cloud to optimize data storage, enhance video production workflows, and create a more direct and personalized distribution of content. Rackspace Technology™ works closely with you to apply data analytics and machine learning to help you understand the demands of your growing audiences, so you can deliver a seamless user experience.

Cloud journey

Use Cases
The media and entertainment industry has undergone a profound transformation with the advent of cloud technology. By leveraging cloud-based solutions, organizations in this sector can efficiently store, manage, and distribute vast volumes of content to global audiences. Cloud-based video streaming platforms have revolutionized how consumers access and enjoy media, providing on-demand access to a vast library of content on various devices. Additionally, cloud-powered post-production workflows have streamlined content creation, reducing production time and costs.

Expedite the path to innovation and reduce time-to-market by getting rid of capacity constraints, enabling you to securely manage petabytes of data while taking advantage of a virtually unlimited scale in your production environment.

Leverage the highly resilient, available and scalable clouds to distribute content to a widespread audience, while reducing costs with on-demand, pay-as-you-go capacity and pricing. Enable seamless delivery of content, whether on-demand or live, while achieving nearly zero downtime.

Simplify operations and maximize the value of your content with services for each step in the media supply chain. By leveraging automation tools, you will be able to optimize time and efficiency when rendering, processing, storing and monetizing your media content.

Unlock the value of your data and automate manual processes to deliver personalized insights. With AI and machine learning services and integrated analytics, you’re better positioned to understand your audience and deliver recommendations based on their preferences.

Improve workforce efficiency and customer satisfaction with intelligent solutions powered by IoT applications and backed by a data analytics framework. Rackspace Technology has experience developing IoT-enabled apps that allow you to employ intelligent decision making, while accelerating innovation with cloud native technology.


Our Approach
Efficiently distribute media content worldwide, ensuring seamless access for audiences and enhancing user experiences.
Content Delivery
Utilize cloud infrastructure for scalable and efficient content delivery to a global audience.
Asset Management
Streamline media asset storage, retrieval, and management in the cloud for improved accessibility and organization.
AI Discovery
Implement AI-driven algorithms for personalized content recommendations and audience engagement.
Prioritize robust security measures and compliance standards to safeguard sensitive media content in the cloud.

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